Modelos Artificiais e Simulação ao Cliente
Evidentemente, a venda por lojas físicas não é a única opção para os clientes. A venda on-line vem se tornando cada vez mais forte, mas enfrenta um problema de difícil solução: o teste do cliente com a roupa, para avaliar como ele realmente ficaria naquela peça. Muitas vezes as pessoas contratadas para modelo de peças para a propaganda da loja têm proporções corporais muito diferentes dos compradores, que terminam comprando peças e acessórios que não são adequados para seus corpos e se sentem frustrados, causando uma experiência negativa com a loja.
Muitas marcas já atacam o problema on-line contratando diversos modelos humanos, com diferentes roupas e em diferentes posições. É até mesmo usado algum pouco de inteligência artificial, normalmente em que um determinado tipo de roupa ou produto pode ter a sua cor modificada artificialmente para que o consumidor veja como seria. Mas ainda são implementações muito tímidas face ao potencial que a tecnologia possui.
Neste tópico, existem duas opções diferentes a serem desenvolvidas para resolver este problema que prometem ser muito lucrativas. Em uma delas, modelos-base são mostrados utilizando diferentes roupas, de modo ao cliente conseguir ver como aquela roupa que ele vê no site ficaria em cada tipo de modelo, que teria proporções parecidas com as dela própria. O modelo-base, inclusive, poderia tanto ser uma criação de inteligência artificial como um ser humano real que, por meio de Deep Learning, tenha as peças de roupa inseridas artificialmente nas fotos em seu corpo para as propagandas.
A empresa Vue.ai, por exemplo, que oferece esta opção, garante economia de 75% nos custos de fotografias e aumento de 5 vezes na velocidade do processo.
(Abaixo, modelos criados por Inteligência Artificial para demonstração de roupas. Feito pela Vue.ai.)
Em outro cenário, tecnicamente mais ousado, já há tecnologia disponível para que o próprio cliente sirva de modelo, utilizando-se fotos desta pessoa. Com isto, é possível que o cliente veja a si próprio, como uma simulação, utilizando os acessórios que deseja. Isso evitaria um sem-número de clientes descontentes com os produtos e pouparia dinheiro da própria marca ou loja ao poder prescindir de modelos humanos e longas sessões de fotos antes de conseguir um resultado muitas vezes ainda pior do que a IA poderia oferecer.
Estas são apenas algumas das diversas inovações que a inteligência artificial promete para o mercado de roupas e cosméticos nos próximos anos. Para consumidores, esses desenvolvimentos são uma promessa de que podem esperar por serviços mais efetivos em breve. Para empresários e desenvolvedores, são a oportunidade de tomar a dianteira em um processo que tem tudo para revolucionar o mercado.
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